Just recently, I attended a very informative webinar on Google AdSense which was held at the Asian Institute of Management and moderated by Google country consultant for the Philippines Aileen Apolo. The event was actually organized by Blog and Soul, a group dedicated to organizing worthwhile initiatives for the bloggers. Majority of those in the audience were active bloggers who didn't pass up the opportunity to interact via web with Google representatives based in California. Otherwise, you can read all about earning money from Google on the AdSense page.
For the AIM event, Ms. Nopparat Yokubon, Google's account manager for online partnerships, discussed "Insights Into Adsense Policies" and "How to Increase Your Adsense Performance. Meanwhile, Emanuele Brandi dealt with the more technical topics of "Data-Driven AdSense Optimizations" and "Website Optimization with AdSense Tools."
I have to say that in my six years or so of blogging, Google hasn't let me down. In fact, income derived from AdSense is now my bread and butter from blogging along with special projects that come my way every now and then. It is with powerhouse Google that one can have the real opportunity to earn tax-free dollars but it can be achieved only with hard work. As I said before, one shouldn't be misled by the impression that it's just a matter of pasting Google ads on your website because one can earn only when the blog has gained considerable traffic.
Bloggers should also take note of violations of Google content guidelines which could get one disapproved or banned for AdSense. Nudity, discussion of adult topics and even "lewd or provocative clothing" are not allowed. You are also violating Google policy if you use copyrighted material, whether it's TV, movies, music or games. If your site solely exists for SEO and has too many keywords and no original content, it can be flagged down as well.
Unfortunately, there have been a number of practicing bloggers whose sites have been prevented from displaying Google ads on their site. This is like a death knell and forces the blogger to rely on text links and secondary ad networks for sustenance. As I said, one can get banned for violations on content and implementing the Google ad codes on one's pages. Unknown to some, there is a dedicated Google team monitoring countless websites for invalid clicks and other forms of tampering. Definitely, we are not allowed to click our own ads or ask friends and family members to do so. Same with using pay-to-click programs and software cheats.
The Google experts at the webinar gave useful advice as well on the optimum way to place ads and using the right color palettes to attract readers' attention. For example, it is recommended that ads are placed above the fold and should blend with the blog post or content to appear less "intrusive." I have recently implemented the leaderboard format on my blog, with good results. I am certainly optimistic with AdSense and my wish is to build more websites that can bring in the cash. However, I don't have the luxury of time!
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